Campaign

As Sun As Possible, Travel Road Trip Campaign of VW Beetle Cabriolet

The new format of digital advertising and marketing campaign for the launch of VW Beetle Cabriolet.

As Sun As Possible, road trip in Hawaii with VW Beetle Cabriolet by Volkswagen.

Launched in February 5, 2013 by Volkswagen, “As Sun As Possible” is the new format of digital advertising and marketing campaign for the launch of VW Beetle Cabriolet.

The As Sun As Possible (ASAP) tour itself started on February 3rd,2013, on the amazing island of Oahu, Hawaii. Six sun-seeking creatives take their adventure in the paradise island and share their experiences during a tour of Hawaii in the new Beetle Cabriolet using social networks and websites. On the same occasion, the Beetle website is being re-launched and there are new advertising motifs for print media.

Aimed to demontrates how the Beetle Cabriolet is inseparably associated with summer, the tour made by six trendsetters will become a story about summer, freedom, adventure and lifestyle with the Beetle Cabriolet embodies all of those. The sun-seekers will be using several very different digital formats (video, blog, podcast, photos) and social channels, e.g. Facebook, Twitter, YouTube, Vice, Instagram, as well as the official campaign microsite http://www.beetle.com/asap.

As part of the campaign, Volkswagen is also launching a lucky draw on its Facebook page, where participants can win an “Endless Summer Tour” on Hawaii. Accompanying the market debut of VW Beetle Cabriolet, Volkswagen is relaunch its advertising motifs for the print media. The web platform also takes up the “As sun as possible” motto and features detailed information on the entire Beetle collection as well as a blog and a teaser on the road trip.

Photos / Pictures / Images Gallery of As Sun As Possible , Travel Road Trip Campaign of VW Beetle

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