Beauty Has An Address, a global tourism destination marketing campaign of Oman Sultanate.
First launched in November 2012 at World Travel Market (WTM) London UK, “Beauty Has an Address” is Oman’s global tourism destination marketing campaign that aimed to attract travelers to visit Oman on a large scale.
“Beauty Has An Address” marketing is run in two phases. First phases is run from November 2010 to January 2011 and focused on destination awareness promotions. The second phase of the campaign is run in December 2010 and end in April 2011 and activated in the Sultanate’s key source markets: India, UK, Germany, France, The Netherlands, Belgium, UAE and Australia, and has the active support of the ministry of tourism, Muscat Municipality, Royal Orchestra, Royal Opera House and Oman Air.
Created by TBWA/ZEENAH Muscat creative agency, the tourism campaign’s itself overriding message is to demonstrate how the Sultanate sees its unique hallmark program of arts, sports and cultural events as a reflection of Oman’s heritage, cultural and natural attributes.
As part of the campaign strategy, Oman’s Ministry of Tourism also launched new promotional videos on the Sultanate, with ten, six and four minute versions available, in December 2012.
The new commercial video campaign build on Oman’s global brand campaign on BBC Worldwide and BBC.Com. The video series carry the same evocative tone, look and feel that makes Oman a stand-out destination in the Gulf, as well as a unique introduction to beautiful Oman.
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