By Your Side, travel luggage brand marketing campaign by Samsonite.
Launched by Samsonite Europe in March 3, 2012, Samsonite “By Your Side” is a fresh new communication approach of Samsonite that aimed to both deepen the consumer’s emotional connection with Samsonite and capture the thrill of travel.
Famous for innovative product features and dependable reliability, the well known Samsonite brand is taking an exciting step forward with a renewed focus on the true emotional value of travel. When chasing destinies and souvenirs around the world, Samsonite is always by your side with durable, lightweight, revolutionary luggage, business cases and accessories, enabling global travelers to create precious memories while holding onto and caring for the things that matter to them.
Developed by Saatchi & Saatchi Brussels, the tagline is officially launched with the first advertising campaign – “Arrivals” – which depicts the magic and emotion of travelling. “By Your Side” emphasizes Samsonite’s reassuring presence throughout the travel experience, particularly during that rush of happiness and emotion upon returning to the people you love. The TV commercial, which primarily features the exceptionally light and strong B-Lite and Cubelite collections, was shot with more than 200 Samsonite products. The Arrivals campaign consists of a TV and a print ad, which will also be extended to points of sale and online.
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