Campaign Destination

Definitely Dubai, The Brand Identity of Dubai

Dubai's visual consumer facing brand identity for global marketing and campaign

Launched by Dubai Tourism and Commerce Marketing (DTCM) in October 2010, Definitely Dubai is Dubai’s visual consumer facing brand identity for global marketing and campaign.

The brand identity was developed internally as part of the destination’s long term strategy to drive visitors to Dubai. Definitely Dubai comprises a new logo inspired by Arabic calligraphy, Thuluth Script, which pays homage to the umbrella Government of Dubai logo. It has been designed to balance cultural roots of Dubai with a more contemporary style, reflecting the overall vision of the destination. The logo is written in English with an Arabic hand to clearly reflect Dubai’s cosmopolitan nature.

As part of the integrated marketing strategy, a tourism website definitelydubai.com also has beent created for Dubai’s online presence with specific UK and Ireland content.

The Definitely Dubai brand identity highlights the DTCM’s continued campaign to promote Dubai to new and repeat visitors, having seen guest numbers increase by nine per cent in the first half of 2010 year on year. The newly developed website highlights the importance of the UK and Irish markets which currently represent 10 per cent of Dubai’s global visitors, making it the largest source market.

Definitely Dubai as official tourism brand of Dubai itself has been launched in 2009 World Travel Market.

Definitely Dubai TV Commercial Advertising Campaign by DTCM in 2010

Photos / Images Gallery of Definitely Dubai, The Brand Identity of Dubai

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