Campaign

Find Your Story Facebook App, Travel Campaign by Expedia

Find Your Story Facebook App, a social media travel marketing campaign by Expedia.

Find Your Story Facebook App, a social media travel marketing campaign by Expedia.

Launched by Expedia in January 29, 2013, Find Your Story is a Facebook app that let everyone as independent filmmaker by transform travel pictures into moving video that uses the latest in HTML5 web technologies to deliver a rich, shareable experience.

As part of “Find Yours” marketing campaign, Find Your Story app could be accessed through http://www.findyours.com. The Find Your Story app will prompt travelers with a few questions about their trip, i.e: where the journey began, where it ended. Travelers could easily add their vacation up to five destinations visited along the way. Once it finished, Google Map technology will insert destination specific graphic into the video. The Turn Your Story app will then ask travelers to name their story, upload up to 10 images from their Facebook and Instagram albums, choose a music and filter. Once it completed, the series of standalone pictures will transform into a narrative, a moving video of the experience that integrated with Google Maps.

The “Find Yours” advertising and marketing campaign itself is aimed to showcase the personal nature of travel that to find simple, transformative travel moments and lift them up for celebration. The campaign includes national television commercial ad spots, moving web videos and more. All of the element of “Find Yours” campaign are powered by real travelers and genuine travel moment.


Online commercial video ad of Find Your Story Facebook app by Expedia.

Photos / Pictures / Images Gallery of Find Your Story Facebook App, Travel Campaign by Expedia

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