Campaign

Find Yours Video Advertising Campaign for 2013 NFFTY by Expedia

Travel can be a catalyst for personal transformation.

Find Yours Video Campaign for National Film Festival for Talented Youth (NFFTY) by Expedia

Announced in April 25, 2013, Experia is sponsored 2013 National Film Festival for Talented Youth (NFFTY), the premier showcase of the best young directors – aged 22 and younger – from around the world, for the 2nd year in a row.

NFFTY itself is a festival put on by The Talented Youth, a non-profit organization founded in 2007. The 2013 NFFTY festival is taking place in Seattle, Washington, from April 25 through April 28, 2013.

Expedia and NFFTY have selected five filmmakers to create 30 and 60-second “Find Yours” videos, a series of stories as part of Expedia’s broader campaign to demonstrate that every trip is unique, thereby putting personal relevance and emotion back into the travel space.

As part of the campaign strategy, Expedia also redesigned its YouTube page and Expedia challenged 5 NFFTY filmmakers to create a film that shows how travel can be a catalyst for personal transformation. Each of the filmmakers will be considered to potentially create an Expedia “Find Yours” commercial.

The names of the filmmakers and the film titles are :

Ashton Kennedy : “Find Your Friendships”
Gigi Saul Guerrero : “Find Your Second Chance”
Joel McCarthy : “Find Your New Memories”
Sean Drummond : “Find Your Awakening”
Zack Bernstein : “Find Your Love”

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