For Everyone, Brand Marketing Campaign by lastminute.com
Launched in March 2012, “For Everyone” campaign is Lastminute.com brand positioning campaign that aimed to bring to life lastminute.com’s brand promise of making the unattainable attainable and focusing on the brand’s pride within its product and customers.
Created by creative agency Adam & Eve, the brand marketing campaign feature the lastminute.com’s business going is “back to its roots” as a last-minute leisure provider that offers five-star hotels for three-star prices. Each ad is backed by a price-led offer available on the site, focusing on the brand’s hotel offering, while more targeted activity will showcase the brand’s theatre, spas and restaurant products. It is supported by extensive social media activity.
As part of the campaign strategy, the press and outdoor campaign, as well as national print and TV commercial ad, is launched in March 30, 2012, by using its brand name as an endline. Lastminute.com’s owned channels, Facebook and Twitter, also be used to tap in to customers’ spontaneity while out and about.
Photos / Images Gallery of For Everyone, Brand Marketing Campaign by lastminute.com