Campaign Destination

Hello Dubai 2013, Tourism Destination Marketing Campaign by DTCM and Emirates

Joint cooperation marketing campaign between DTCM and Emirates to promote Dubai.

Hello Dubai 2013, joint cooperation of Dubai marketing campaign between DTCM and Emirates.

Launched in February 2013, “Hello Dubai 2013” is the joint cooperation between the Department of Tourism and Commerce Marketing (DTCM) and Emirates Airline to promote Dubai as a global tourist destination throughout the year and during summer time.

The joint cooperation marketing campaign starts on April 15 and runs until 5th August 2013 and it aims to target the travel trade to increase the awareness of Dubai as a leading global destination. During the marketing campaign period, there are 68 hotels, beach hotels and hotel partners will participate in the campaign, whereas Emirates Airline will also offer special rates during the period of the campaign.

DTCM and Emirates invited up to 650 key tour operators/travel agents from across the globe to attend the workshop in the first and last week of February 2013. According to Ayad Abdulrahman, Executive Director Media Relations and Business Development, “This great campaign came through the continuous collaboration between DTCM and Emirates Airline to promote Dubai as a year round destination that offers great combination of beaches, shopping malls, excellent service quality and experience for all target groups.”

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