Hello Tomorrow, Global Brand Platform of Emirates.
Launched in April 2, 2012, Hello Tomorrow is Emirates global brand platform that positions the global airline as the enabler of global connectivity and meaningful experiences.
Emirates is embarking on an integrated marketing communications campaign with a “Hello Tomorrow” brand promise as the company continues its evolution from a travel brand to a global lifestyle brand.
Designed for the age of consumer engagement and empowerment, “Hello Tomorrow” is about inspiring people to greet tomorrow’s unlimited potential, now. “Hello” is a greeting, an invitation to a person, a place or an experience. “Tomorrow” is a time, a place, a state of mind – the unlimited possibility of the future. Emirates is extending an invitation to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life’s potential and embracing the future with all the possibilities it holds.
Created with Emirates lead communications partner Strawberry Frog, the world’s first Cultural Movement agency, “Hello Tomorrow” marketing campaign is at the vanguard of the trend for global brands to spark movements not simply do advertising, connecting people, communities and encouraging them to join together to make a positive impact on society.
The “Hello Tomorrow” marketing campaign features print, TV, digital advertising including some iconic billboards in New York’s Times Square and Milan’s central train station.
As part of the integrated marketing strategy, a series of vibrant messages that represent the spirit of Tomorrow – Tomorrow Brings Us Closer to: New People, New Experiences, New Styles, New Friends, will bring Emirates’ new vision to the marketplace. Emirates website has also been refreshed to reflect the “Hello Tomorrow” messaging.
Photos / Images Gallery of Hello Tomorrow, Global Brand Marketing Campaign by Emirates