JAMAICA – Get All Right, the new brand identity of Jamaica’s tourism.
Launched on World Travel Market 2013 by Jamaica’s Minister of Tourism and Entertainment, The Hon. Dr. Wykeham McNeill, “JAMAICA – Get All Right” is the new brand identity of Jamaica’s tourism.
Replacing the previous brand campaign, “JAMAICA – Once you go you know”, the new brand idendity “JAMAICA – Get All Right” was selected to help express Jamaica’s ‘edgy’ tone. For example, a JAMAICA – Get All Right image library has been launched to create a collection of photographs that encompass the excitement, enjoyment and relaxation of Jamaica across several categories. These include nature, culture, activities, food – and romance. The new branding will also run across other communications including digital, TV and print advertising.
According Elizabeth Fox, Regional Director for the Jamaica Tourist Board in UK and Northern Europe, Jamaica is more than just a holiday destination, it’s a feeling, it’s an experience. The world is realising that Jamaica has so much to offer – and so much more than other destinations. This is the reason to refresh the way to market Jamaica.
Jamaica is also a place where people come to find positivity, a force making the world feel more all right through its rhythm, energy and spirit. Capturing that essence and bringing it to life is what comes through in Jamaica’s new brand and campaign identity. With it new brand identity, Jamaica wanted to bring the vibrant, joyous spirit of Jamaica to life. Go to Paris for romance, Las Vegas to get wild, and go to Jamaica to Get All Right.
Get All Right video commercial ad for brand identity marketing campaign of Jamaica