Keep Discovering Dubai, Global Travel Destination Marketing Campaign of Dubai, UAE.
Launched in March 4, 2009, “Keep Discovering Dubai” is Dubai’s massive global campaign to promote its tourism facilities internationally.
Initiated by Emirates airline and Group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and Destination Management Companies (DMCs) the campaign is estimated to be costing around AED 50 million, including flights, accommodation, meals and tours.
Blessed with incredible beaches and a vast desert brimming with native flora and fauna, including over 33 mammal and reptile species indigenous to the Arabian Peninsula, Dubai is a first choice destination for many international travellers.
As part of Keep discovering Dubai, some 300 media representatives also be invited for a three day familiarisation trip during March, April and May 2009, to offer them a hands-on experience of Dubai and its vibrant tourism and business landscape, under the banner of the “Keep discovering Dubai” campaign.
“Keep discovering Dubai” marketing campaign is a great example of key stakeholders working together to promote Dubai as an exciting, safe and world-class destination.
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