Meet Dubai, Destination Marketing Campaign of Dubai by Emirates

Marketing campaign that designed to capture the unique experience of living in Dubai.

Meet Dubai, TV and Online Marketing Campaign of Dubai by Emirates

Launched on September 26, 2009, the “Meet Dubai” marketing campaign features “non actors” stars of Emirates airlines from Etienne Haro that directs one of the finest restaurants, Paul Hamilton that swims with sharks, Yousef Ali Bin Zayed that helped spark a vibrant rebirth of the arts and cultural heritage and Waheed Abdul Hameed who is a master of the fiery flavors that define authentic indigenous cuisine.

Created by Leo Burnett, the “Meet Dubai” marketing campaign is designed to capture the unique and varied experience of living in Dubai from the perspectives of real people from many parts of the world who now call it home. Kevin Sacre, from the British soap opera “Hollyoaks” and a former member of the Royal Shakespeare Company, is the only professional actor in the series of ads, serving as tour guide for his personal discovery tour of one of the most fascinating places in the Middle East.

The campaign is devised to highlight what makes the destination unique, and the ads highlight souks and textile markets, art galleries, fashionable restaurants, resorts and one-of-a-kind attractions like the Dubai Mall’s fabulous aquarium and the only ski area – indoors – in the Middle East.

There are 14 spots of varying length and they will air on television outlets including CNN, CNBC, BBC World, Discovery Channel, Travel Channel, Google, Yahoo and ESPN. The ads are and others. The first ad appeared on 27th September.

List of the ads for “Meet Dubai” marketing campaign :

  • Meet Yousef at Bastakiya the cultural capital of Dubai
  • Meet Etienne, Reflets at Dubai Intercontinental Hotel in Dubai Festival City
  • Meet Nasser, Dubai Creek & Spice Souk in Dubai
  • Meet Waheed, Ravi Restaurant in Satwa, Dubai
  • Meet Scott, Atlantis Aquaventure Dubai
  • Meet Bassam, Arabian Adventures – Hajar Mountains, Hatta – Off Roads
  • Meet Mike, Ski Dubai – Mall of Emirates
  • Meet Greg, Dubai Desert Conservation Reserve – Al Maha Resort
  • Meet Dave, at Irish Village – Dubai Aviation Club
  • Meet the Trendsetters, at 360° Degrees Jumeirah Beach Hotel in Dubai
  • Jumeirah Beach Residence JBR WALK Dubai
  • Meet Mr.Sang, Burj Dubai
  • Meet Shiny happy people at Jumeirah Beach, Dubai
  • Meet Dubai – Dubai Mall Aquarium

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