Research

Sunshine Index for Great Britain’s Sun Seekers and Travelers by Thomson

First ever Sunshine Index to help sun seekers and travelers escape to the sun by Thomson, UK.

Thomson, part of TUI UK & Ireland, one of the UK’s most well-known holiday brands that delivering unique and modern holiday experiences for its customers every year, released Sunshine Index which shows the destinations that have the most sunshine hours as well as average temperatures.

Released on January 23, 2013, the Sunshine Index is aimed to help Great Britain peoples who would like to escape to the sun for their holidays in summers. According to Thomson, January is traditionally one of the most depressing times of the year and when the weather is bad, many people want a sunshine break to look forward to. In response to this growing fixation, and to help consumers increase their chances of sunshine, Thomson has created the first ever Sunshine Index, designed to provide sun-seekers with information on holiday destinations that experience the most hours of sunshine per year.

Thomson also released a new research which reveals that many Brits are already concerned that 2013 will be the same, if not worse, with half (52%) believing that British summers are getting worse each year. This has led to a surge in holiday hunting on the Thomson website this month as 11.2 million consumers have searched for holidays. Saturday 19th January was predicted to be the busiest day for holiday bookings in Thomson stores as customers look to escape the weather for warmer climes.

The research showed that over a third (37%) of holidaymakers admit their main reason for travelling abroad is to enjoy sunshine which they can’t be certain of getting in the UK. So much so, that almost half of Brits (45%) go online daily in the lead up to their holiday to get excited about how warm it’ll be on arrival.

With more than a quarter of Brits (26%) admitting that good weather is the most important factor in contributing to their holiday happiness and almost half (48%) claiming that bad weather makes them feel sad and depressed, it is clear that the lack of sunshine in the UK is having a negative effect on the nation’s mood.

According the Sunshine Index, topping the list of sun spots is Fuerteventura, eleven hours of sunshine daily throughout Summer and not much less throughout the other seasons. Cyprus and Southern Spain follow closely behind each enjoying an average eight and a half hours of sunshine each day. The Sunshine Index will be particularly useful for holidaymakers jetting off outside of the peak season, as it includes a breakdown of hours of sunshine per season. For example, it shows that Canaries is great for winter sun whilst Greece, Portugal and Turkey all make excellent sunny getaway destinations for spring.

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