Released on April 26, 2013, the new advertising campaign of ITB Berlin is aimed to strengthening its image as the world’s leading travel trade show.
Developed by creative team of Daniel Freier and Robert Körtge of the Berlin-based branding agency kleiner und bold, the advertising campaign’s main objective is to put ITB Berlin on its position om “experience and experts”.
Well known as the world’s largest travel trade show, decision-makers from the international tourism industry gather at the trade show on the Berlin Exhibition Grounds to exchange information on the latest developments and trends every year. Numerous lectures, workshops and seminars at the ITB Berlin Convention and eTravel World, for example, offer valuable information to those present. Year after year, this enables annual visitors to ITB Berlin to gain a huge advantage in terms of knowledge.
As part of the integrated brand campaign strategy, ITB Berlin use pictograms that symbolise the leading role of the world’s largest travel trade show. In future, stylised pictograms will symbolise ITB Berlin’s pioneering role in tourism and visually position the show in its leading role for the tourism industry. With new motifs on the homepage of the show’s website, as well as in its newsletter and on social networking sites.
Comprising several icons, the pictograms cover a wide range of content and specifically target individual topics, related information and audiences. The campaign is aimed at both trade visitors and the general public.
Photos / Pictures / Images Gallery of Travel Trade Show Brand Advertising Campaign by ITB Berlin