Campaign

TV Advertising Campaign of Virgin Atlantic, Flying in The Face of Ordinary

Advertising campaign thta based on the lives of real people who work at the airline.

Flying in The Face of Ordinary, brand airline TV advertising campaign by Virgin Atlantic.

Launched in December 28, 2012, “Flying in The Face of Ordinary” ad campaign is to celebrating the extraordinary talents of Virgin Atlantic’s employeess. The ad is designed to highlight the amazing skills of the airline’s staff of crew, designers, pilots and everyday pioneers.

“Flying in The Face of Ordinary” advertising campaign is based on the lives of real people who work at the airline today. The ad traces the lives of gifted youngsters born with special skills, and how they later use those talents to become outstanding employees at Virgin Atlantic. One child has an amazing love of flight, and goes on to become a leading pilot. Another has a keen interest in how things work, and later becomes one of the company’s leading design engineers. Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.

Aimed to capture Virgin Atlantic’s pioneering spirit, the slogan “Flying in Face of Ordinary” is launched at the time of expansion for the airlines, as Virgin Atlantic launches a domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh.

As part of the integrated marketing campaign, dedicated miscrosite is created on the Virgin Atlantic’s website, as well as Facebook Page and Twitter. The ad also broadcasted on television stations, Hulu, video on demand networks, broadcaster app and other online channel globally.

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