Winsdays, Coach Trip Travel Marketing Campaign by Eurolines UK

Integrated social media based coach trip travel marketing campaign by Eurolines UK, Winsdays.

Launched in early April 2013, Coach Trip marketing campaign is aimed to students to take a coach trip to Europe. The coach trip campaign launched with experiential activity which saw specially-liveried Eurolines coaches visit 13 universities in London, Manchester, Birmingham and Bristol.

As part of the social media campaign strategy, Eurolines UK also launch a “Winsdays” Facebook app which give the students the opportunity to win free coach tickets to Europe every week and experience their own coach trip.

The Facebook app is developed by Walker Agency and is become one of the online tools for the campaign, as well as to sourced a lot of content to make the campaign as engaging as possible.

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