Launched in November 7, 2011, “You’ll Never Forget It” is global marketing campaign of Toronto (Ontario, Canada) based travel company, G Adventures.
As the world’s adventure travel leader, G Adventures declares an end to the “Tourist Season”, coinciding with the introduction of its 2012 tours, the program features a website, youllneverforgetit.com, and an international search for the new faces of the tour operator’s 2013 brochures.
As part of the marketing strategy, G Adventures features eight videos on youllneverforgetit.com. A video, along with an exclusive discount for trips in the corresponding region, will be revealed every two days. Each promotion will be valid for two days until the next video is shared.
From North, Central and South America to Asia, Europe, Africa and the Middle East, the series documents everyday travellers who challenge the tourist identity, as they explore and journey around the planet, uncovering many of the world’s awe-inspiring natural and manmade wonders.
On November 21, 2011, G Adventures also launched a global search for the new faces of their 2012/13 brochures and videos. The selected “cast” will travel to one of the hundreds of destinations where G Adventures operates to be filmed and photographed on location.
To be considered, candidates must submit their “unforgettable travel moment” on the campaign’s website. Any format is welcome – written, video or photos. Written submissions must not be longer than 420 characters including spaces, and videos cannot exceed three minutes. The deadline for submissions is December 31, 2011. Twenty finalists will be shortlisted for public voting between January 9 and February 10, 2012. Winners will be announced on February 14, 2012 and must be available to travel between March 1 and August 31, 2012.
Photos / Images Gallery of You’ll Never Forget It, Global Marketing Campaign by G Adventures