Haunted hotels advertising and marketing campaign for Hallloween by Booking.com, Stay If You Dare.
Launched on October 2013, “Stay if You Dare” is Booking.com’s Halloween-themed marketing campaign that focusing on a selection of hotels in the US that you can book through Booking.com which are suppose to be haunted.
Booking.com, the largest brand in the global online accommodation sector, has exactly what customers are looking for – even haunted hotels. Showcasing haunted properties from around the globe, travelers can find their next ghostly getaway with the Haunted Destinations finder.
Booking.com brings its extraordinary roster of bewitching properties to life through a horrific Haunted Hotels advertising campaign starring the Queen Anne Hotel in San Francisco. For American guests seeking to “Stay If You Dare”, Booking.com’s haunted destinations span across country including: The National Hotel, Jamestown, California, Stanley Hotel, Estes Park, Colorado, The Vinoy Renaissance, St Petersburg, Florida, The Gettysburg Hotel, Gettysburg, Pennsylvania, Hotel Galdez, Galveston, Texas and The 1886 Crescent Hotel, Eureka Springs, Aransas.
Created by Wieden + Kennedy Amsterdam, the creative haunted hotels campaign also live on http://www.booking.com/haunted where visitors can find information about the individual hotels, and the ghosties that reside there. They can also download posters for each one, which are designed to look like horror movie advertising. To add authenticity to the poster design, W+K approached renowned movie-poster illustrator Akiko Stehrenberger to create the works.