Global advertising and marketing campaign of Waldorf Astoria Hotels & Resorts, The Stories Begin Here.
Launched on November 2013, “The Stories Begin Here” is Waldorf Astoria Hotels & Resorts’ global advertising and marketing campaign featuring international actress Olga Kurylenko.
The first chapter of the story, entitled “The Escape Artist” takes readers on a journey through the eyes of Alexandra – a character played by Olga Kurylenko – as she encounters the many inspirational environments and bespoke service a Waldorf Astoria offers. Shot on location at the Waldorf Astoria Chicago, the digital and print execution exemplify caught moments from the bespoke tale : Alexandra’s arrival and chance encounter in the lobby, her moment of inspiration en suite, and a relaxing moment in the hotel’s spa.
“The Stories Begin Here” integrated marketing and communications campaign illustrates Waldorf Astoria Hotels & Resorts’ unique positioning as the luxury portfolio of hotels that create exceptional experiences that become extraordinary memories for its guests, each providing the personalized attention that is the source of unforgettable moments that add up to an extraordinary experience that could only happen at a Waldorf Astoria.
“The Stories Begin Here” campaign, which includes a multi-million dollar media plan, spans U.S., U.K., United Arab Emirates and Chinese media outlets. As pasrt of its integrated marketing communications, the bespoke story comes to life for global luxury consumers on a dedicated parallax website – http://www.waldorfastoria.com/thestories – with behind-the-scenes video and interactive content. An engaging social media contest and Facebook tab introduces the campaign to fans of the Waldorf Astoria brand and reinforces the brand’s commitment to interacting with discerning luxury travelers.
“The Stories Begin Her” campaign concept is a creative collaboration between the actress, fashion photographer Bruno Dayan and British author Simon Van Booy, who was commissioned to write a short story which would inspire the photo shoot. The next chapter of the campaign will continue to tell Alexandra’s story, and is scheduled to be produced in early 2015 at another iconic Waldorf Astoria property.
Photos / Images Gallery of The Stories Begin Here Campaign by Waldorf Astoria Hotels and Resorts