VisitScotland, Scotland’s national tourist board, launched 2014 tourism campaign of Scotland titled “Brilliant Moments.
Launched by First Minister Alex Salmond on November 2013, Brilliant Moments is VisitScotland’s £5.3 million “brilliant moments” tourism campaign that highlights three events taking place next year, the Homecoming Scotland, the Commonwealth Games and the Ryder Cup.
Scotland’s Brilliant Moments marketing campaign is aimedto inspire people from across the world to visit Scotland in 2014. The campaign’s initiative includes a £3m advert designed for the internet and for broadcast on television.
As part of the integrated campaign strategy, four adverts has been created fetauring Olympic medal-winning cyclist Sir Chris Hoy, Ryder Cup captain Paul McGinley and musician Nicola Benedetti. The Tv commercial ad highlights events such as the Ryder Cup at Gleneagles, the golf competition’s junior tournament at Blairgowrie, the Commonwealth Games in Glasgow and the Year of Homecoming. Places that appear include the Ring O’Brodgar on Orkney, as well as Portsoy and Speyside.
According Mike Cantlay, Visit Scotland’s chairman, the idea behing Brilliant Moments campaign was real people. The campaign draws strength from the global events taking place in Scotland in 2014, but also demonstrates the friendliness and welcoming nature of people living in Scotland
Ryder Cup 2014, Brilliant Moments Commercial Ads by Visit Scotland
Glasgow Commonwelath Games 2014, Brilliant Moments Commercial Ads by Visit Scotland
The Year of Homecoming, Brilliant Moments Commercial Ads by Visit Scotland
Photos / Pictures / Images of Brilliant Moments, Tourism Marketing Campaign by VisitScotland