Campaign

International Use It or Lose It Week Campaign by Hilton Hotels & Resorts

Use It of Lose It, a continuation of the popular “Vacationitis” travel campaign for professionals by Hilton Hotels & Resorts.

Launched on November 2013 by Hilton Hotels & Resorts, the International Use It or Lose It Week is a humorous campaign that encourages workers to use their hard-earned vacation days before the year is over.

The International Use It or Lose It Week promotion is aimed at professionals who have neglected to use their allotted vacation time. The holiday campaign is run from November 18 – 22, 2013, that encourages working professionals everywhere to use their hard-earned vacation days and enjoy leisure time with friends and family this holiday season. The campaign is part of a larger effort by Hilton Worldwide’s flagship brand to combat “Vacationitis,” defined as an “epidemic creating high levels of stress and claiming countless hours of unused vacation time as it spreads among employees who have not taken enough time off this year.” Patients can seek emergency care, including the chance to win one of 15 weekend getaways, at http://www.vacationcarecenter.hilton.com.

As part of the integrated marketing strategy and to reinforce the “Use It or Lose It” message and encourage workers to take time off, Hilton today unveils the updated Urgent Vacation Care Center with new quiz questions for diagnosing Vacationitis, a countdown clock reminding people that their vacation days are expiring, and humorous materials to download and share, including “out of office” email messages, a vacation approval letter and the 14 symptoms of Vacationitis. Upon completing the quiz, visitors will also be entered into a sweepstakes where 15 winners will receive two complimentary nights at any Hilton Hotels & Resorts property in the world. The interactive site, featuring personal diagnoses of vacation needs and customized prescriptions, launched in January 2013 to urge workers to take breaks, weekend getaways and longer vacations.

Hilton also tackles Vacationitis in the United Kingdom as a recent Hilton Hotels & Resorts survey of 2,000 British workers, conducted by OnePoll in November 2013, states that 4.5 million British employees are leaving more than six days of annual vacation on the table each year. While the average Brit is entitled to 23 days of leave each year, 40 percent rarely, or never, use their full allocation and three out of 10 workers spend their vacations worrying about their job. During “International Use It or Lose It Week,” Hilton Hotels & Resorts ambassadors will be positioned at five commuter rail stations across London distributing branded oyster card holders to remind consumers to visit the Hilton Urgent Vacation Care Center website and use their hard-earned vacation time.

Social media users can engage with Hilton at http://www.facebook.com/hilton and follow the conversation at #Vacationitis on Twitter, Instagram and Pinterest at @hiltonhotels. Fans are also encouraged to share photos depicting “I’d rather be there, than here” — contrasting images from their daily lives, such as their office, with places they might rather be, like a beautiful beach in the Caribbean.

Photos / Images Gallery of International Use It or Lose It Campaign by Hilton Hotels and Resorts

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