Campaign

Seamless Travel Series for Travelers by Hyatt Place

Crowdsource questions and travel topics on the minds of travelers – and find experts to help address those questions via digital and social media.

Launched on November 19, 2013, by Hyatt Place, Seamless Travel is designed help make the travel experience even more seamless and Hyatt Place is enlisting experts to offer advice based on direct feedback, insights and questions from today’s savvy travelers.

The Seamless Travel Series experts’ unique perspectives, stories and advice – from tackling one’s first business trip to maintaining a healthy lifestyle on the road – will arm guests with the information they want and need to ensure their travel experiences are just right. Travelers are invited to share topics of interest on the Hyatt Place Facebook page, join upcoming Twitter chats, and comment on each expert’s social channels or blog, to inform the next addition to the Seamless Travel Series. The additional experts will unveil in early 2014.

Throughout 2014, Hyatt Place will crowdsource questions and travel topics on the minds of travelers – and find experts to help address those questions via digital and social media. This dynamic, real-time approach to an expert panel will evolve based on the needs of guests and builds on the brand’s new “You’ll Know It’s Right When You See It” campaign, designed to showcase the brand’s modern features and uncomplicated guest experience.

To kick-off the program, Hyatt Place has teamed up with two popular lifestyle experts, Jessica Harlow and Sonia Gil, who will offer their expertise during the busiest travel time of the year for travelers – the holiday season.

  • Jessica Harlow, a “Lifestyle Maven,” will help guests focus on feeling confident, relaxed and at their best no matter the destination or the situation.
  • Sonia Gil, a “Globe Trotter,” will provide the inside scoop on how to navigate the trickiest travel situations, from locating lost luggage at the airport to packing with ease.

On November 21, 2013, the Seamless Travel Series experts host a Twitter chat to discuss Holiday Travel from A-Z at 2:30 p.m. CT. Travel enthusiasts and guests will have the opportunity to ask Sonia and Jessica travel questions and also have the chance to win a complimentary stay at Hyatt Place. During the discussion, the experts will be listening for participants’ top travel challenges to address in future videos, blog posts and social media content.

This initiative comes on the heels of the brand’s recently launched ad campaign featuring a brand new face – Mr. Gold E. Lahks – who was modernly reimagined based upon the childhood favorite “Goldilocks and the Three Bears” and her search for the right fit. Mr. Lahks searches far and wide for the right hotel and lands upon Hyatt Place, finding it meets all of his needs.

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