Campaign Destination

Frozen Adventure, Destination Marketing Campaign by Visitnorway and Disney

Experience 8-Day, 7-Night Vacation of Adventures by Disney’s Norway Tour.

Launched on October 2013, Frozen Adventure is “Frozen” movie based travel and tourism marketing campaign with a setting inspired by Norway’s landscape, culture and heritage.

Visitnorway, Norway’s national tourist board, join forces with Disney to showcase stunning inspiration for the look of big-screen comedy adventure “Frozen”. The campaign featured joint promotional activities and special events throughout the film’s theatrical run and home entertainment window, plus social media and website exposure, including a dedicated section about “Frozen” on visitnorway.com.

Designed to drive tourism to Norway, while boosting enthusiasm for the film, which opens in U.S. theaters Nov. 27, 2013, the campaign see Norway’s spectacular scenery, folklore and culture showcased on an unprecedented scale and will position Norway on the world stage in a way not seen before. The production team of Frozen itself referenced details from Norway for the fictional kingdom of Arendelle, which sits on a fjord and includes elements of classic Norwegian architecture like a stave church. Its steep, majestic backdrop serves as the perfect setting for the journey Anna undertakes with rugged mountain man Kristoff in search of her sister Elsa. Filmmakers were also inspired by Norwegian bunad—traditional folk costumes that feature elaborate designs—and select characters actually speak Norwegian in the film or use an accent that is reminiscent of the region.

Adventures by Disney also planned an epic journey in Norway,following in the footsteps of the filmmakers of Disney’s movie Frozen. On this 8-day, 7-night vacation, groups of adventure seeking families will follow the footsteps of the Frozen filmmakers as they explore the storybook villages, majestic landscapes and dramatic seascapes of Norway’s beautiful country. Guests also will see the stunning waterfalls, gleaming glaciers, pristine fjords and storybook villages that inspired the lush settings and memorable characters in the film.

Video marketing campaign of Disney’s Frozen and a New Norway Adventure

Related Photos / Pictures / Images Gallery of Frozen Adventure, Destination Marketing Campaign by Visitnorway and Disney

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