Campaign Destination

I LOVE NY Webstore by New York Department of Economic Development

The webstore of I LOVE NY tourism campaign products featuring the collection with special takes on the classic I LOVE NY logo.

Launched on December 2013 by Governor Andrew M. Cuomo, the I LOVE NY webstore featuring The Collection with special takes on the classic I LOVE NY logo to promote the State’s tourism assets across the country and internationally.

The webstore providing New Yorkers and visitors 24/7 online and mobile access to purchase I LOVE NY merchandise. The Collection includes the classic I LOVE NY, I LOVE NY LGBT logo and limited edition merchandise featuring variations of the I LOVE NY logo that are meant to be proudly worn and shared around the globe.

The Collection’s variations represent recreational activities and attractions, including biking, camping, golfing, fishing, horse racing and equestrian riding, motorcycling, sailing, skiing, theater and wine tasting in New York state. The online store also offers merchandise with the I LOVE NY LGBT logo and limited edition merchandise with the I LOVE NY logo. Each shipment of I LOVE NY merchandise will include statistics and facts highlighting the state’s tourism assets.

Through a special licensing arrangement with the NFL and the Buffalo Bills, The Collection will also have t-shirts featuring a “I Buffalo NY” mark, using the vintage 1962 Buffalo Bills logo, to promote growing tourism to the Buffalo area. Buffalo is the second largest city in New York State and full of exciting things to do. This co-branded mark resonates with Bills fans all over the country and world. This new partnership helps tout all the great assets of Buffalo for Bills fans and visitors, spurring increased tourism to the region. From the Canalside district featuring a perfect balance of history and family fun, to architecture by the prolific Frank Lloyd Wright, to the majestic Niagara Falls, Buffalo is a great Western New York destination.

In addition to the traditional souvenir t-shirt, users can also find in the webstore items for sale such as baseball caps, pins, magnets, journals, mugs, totes and messenger bags. As popularity grows, more merchandise options will be added. Within The Collection, customers will also find merchandise featuring Milton Glaser’s original I LOVE NY logo as well as the I LOVE NY LGBT logo that celebrates New York’s proud LGBT history, including passage of the state’s marriage equality law.

The iconic I Love NY mark is owned solely by the State of New York to promote its 11 vacation regions – Long Island, New York City, Hudson Valley, The Catskills, Capital-Saratoga, The Adirondacks, Central New York, Thousand Islands-Seaway, Finger Lakes, Greater Niagara, and Chautauqua-Allegheny. All usages of the classic, LGBT and Collection logos must receive licensing privileges and prior consent. The I Love NY mark is a registered trademark of the New York State Department of Economic Development. All uses must be with permission. Through The Collection, the logos will facilitate even more recognition for the promotion of New York State travel and visitor experiences. The new variations seek to instill pride for all that New York State has to offer in its vacation regions.

Photos / Pictures / Images Gallery of I LOVE NY Webstore by New York Department of Economic Development

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