Snapshots of the Mind, Summer Travel Campaign by Thomas Cook India

Still images animation based video advertising commercial with Malaysia as destination for summer travel 2014.

Launched on December 2013, “Snapshots of the Mind” is brand marketing campaign of Thomas Cook India in partnership with Tourism Malaysia.

Targeting primarily the top end FIT and luxury segment, the “Snapshots of the Mind” campaign is part of Thomas Cook India-Malaysia 360 degree campaign that extends across TV, Cinema, You Tube digital and print advertising.

Through the “Snapshots of the Mind” campaign video commercial ad, Thomas Cook India also leverages computer graphics and animation technology. The 15 seconds video ad showcases Malaysia as a vibrant and diverse destination of choice for Summer 2014.

According Manoharan Periasamy, director for Tourism Malaysia in India, Destination Malaysia has been featured in a never before avatar. Tourism Malaysia is a delight to partner with Thomas Cook, the inventors of the world’s first package holiday. The “Snapsots in the Mind” innovative campaign is a game changer and its creative use of technology, is sheer genius.

“Snapshots in the Mind” video commercial ad for summer travel campaign by Thomas Cook India in partnership with Tourism Malaysia.

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