Campaign Destination

Manitoba: Canada’s Heart Beats Campaign by Travel Manitoba

"Manitoba: Canada's Heart Beats" is the new tourism slogan for Manitoba province, Canada..

“Manitoba: Canada’s Heart Beats” is the new tourism slogan for Manitoba province, Canada..

Launched on December 2013 by Travel Manitoba, the new slogan “Manitoba: Canada’s Heart Beats’ campaign replaces the previous one which had the slogan: “It’s Manitoba time.”

Aimed to to grow tourism dollars in the province from the current $1.4 billion annually to $2 billion by 2020, the “Manitoba: Canada’s Heart Beats” campaign captures the excitement of Manitoba’s cultural features and natural attractions by driving visitors to Manitoba’s outdoors by highlighting fishing, hunting and other wilderness opportunities the province has to offer.

As part of the marketing campaign strategy, several commercial ads has been created to introduce the new slogan “Manitoba: Canada’s Heart Beats” that display the province’s vast diversity, from polar bears and beluga whales to cultural and historical attractions. The campaign’s new slogan also will accompany images of the province’s great outdoors and will be featured in four TV commercials airing during the Olympics, Junos and Air Canada flights starting in 2014.

The “Manitoba: Canada’s Heart Beats” slogan’s decision based on research they bought from the Canadian Tourism Commission, and the project cost them about $2.4 million. Key target markets of the campaign will be Alberta, northwestern Ontario, Saskatchewan and Manitoba, with secondary markets in the United States, Germany and the United Kingdom. Also targeted as emerging markets are France and China.

Winnipeg is where Canada’s Heart Beats, TV Commercial Ad by Travel Manitoba

A Manitoba summer safari is where Canada’s Heart Beats, TV commercial Ad by Travel Manitoba

A Manitoba fishing adventure is where Canada’s Heart Beats, TV Commercial Ad by Travel Manitoba

A Manitoba northern safari is where Canada’s Heart Beats, TV Commercial Ad by Travel Manitoba

Photos / Pictures / Images Gallery of “Manitoba: Canada’s Heart Beats” Campaign

<span>%d</span> bloggers like this: