Campaign

By Design, Global Marketing Campaign by All Nippon Airways

Global campaign based on the concept from the reflective of ANA's high quality meals, seats, entertainment, hospitality and network.

Launched on December 2013, “By Design” is a global integrated marketing campaign of All Nippon Airways (ANA) based on the concept from the reflective of ANA’s high quality meals, seats, entertainment, hospitality and network.

“By Design” campaign is scheduled to launch in December 2013, with mass media ad placement starting from January 10th to 29th, and online ad placement in February 2014.

Aimed to look at the future business, All Nippon Airways (ANA) want overseas customers to recognize, understand and fly ANA. For international routes to become a substantial driver for ANA’s growth, ANA are rolling-out the largest marketing promotion in the history of the organization.

Effective from Spring 2014, ANA is introducing services to Vancouver, Canada and Hanoi, Vietnam from Haneda Airport for the first time, and are also increasing the number of North American destinations it services from Asian cities via Narita International Airport.

All Nippon Airways (ANA) is recently listed as a “5 Star Airline” by SKYTRAX, for being the cleanest cabin airline and delivering good ground support at airport, ANA continues to be recognized for its superior service, which has been intentionally designed and executed. It is this intentional thinking and commitment to quality that provides the foundation for the “By Design” ad campaign.

Photos / Pictures / Images Gallery of “By Design” Campaign by All Nippon Airways (ANA).

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