Launched on December 2013, “Out of this world. Within your reach” is 2014 holidays travel campaign by Kuoni UK.
The “Out of this world. Within your reach” advertising campaign is designed to broaden the appeal of the brand and reach out to new customers who have not considered Kuoni in the past. The campaign launches in the national press on December 28, 2013, with display adverts in newspaper and magazine supplements, including the Times, Telegraph, Guardian and Independent.
As part of the integrated marketing strategy, a TV commercial advertising has been created by Kuoni. The commercial ad offer aspirational, personally-designed worldwide holidays at exceptional value. The television campaign, filmed on location in the Seychelles, India and Africa, carries a clear sale message and launched on Kuoni social media platforms, as well as emailed to customers and travel agents on December 21, 2013
The hashtag #WithinYourReach that features in all the marketing channels used in the campaign. Online and direct marketing supporting the campaign. A 32-page offer booklet featuring savings of up to £1,400 per couple on worldwide holidays also will be inserted into various newspapers in January 2014.
Aimed to drive sales and incentivise customers to book during the travel industry’s peak selling period, the overall promotion will run online, on TV and in national print and consumer magazines until February 17, 2014, supported with point-of-sale throughout 22 Kuoni stores nationwide plus eight stores within John Lewis department stores.
Photos / Pictures / Images Gallery of #WithinYour Reach Holidays Travel Campaign by Kuoni, UK.