Campaign Destination

Religious Tourism Campaign by Jordan Tourism Board

Jordan's campaign to promote Islamic tourism in Jordan and attract tourists from Muslim countries.

Jordan Tourism Board launched a campaign to promote Islamic tourism in Jordan and attract tourists from Muslim countries, especially from Malaysia and Indonesia, given that Jordan is a base and a gateway for holy Muslim and Christian shrines.

According Abdul Razaq Arabiyat, the managing director of the Jordan Tourism Board, in a released statement, the campaign is aimed to boost the profile of religious sites in Jordan as an attraction for foreign tourists and seeks to promote religious tourism as “a main source of tourism revenues in the kingdom”.

A number of promotional programs have been adopted by the board to attract those Muslim tourists intending to travel to Saudi Arabia to perform the annual hajj pilgrimage, who then continue on with their religious tour by traveling to Jordan and Palestine.

As part of the religious campaign strategy, a number of agreements on visiting religious shrines in Jordan and Palestine has been signed between Jordan Tourism Board with tourism companies in Indonesia and Malaysia.

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