Launched on January 2014, “Kaleidoscope” is Zuji’s first brand campaign under new owner Webjet, and was created with agency partner The Hallway.
The “Kaleidoscope” brand campaign from The Hallway showcases how the platform allows users to sift through the “infinite” number of options to travel the world to get only the flights, hotels and holidays they want.
According to Zuji Australia, everyone wants a different travel experience. But through thousands of options online is daunting and time consuming. Zuji’s simple and intuitive set of tools lets Zuji be “Your Finder” and as a result takes the hard work and confusion out of booking your next holiday online.
As part of the integrated brand campaign strategy, the 30-second and 15-second spots are to be supported by outdoor billboards and a refreshed online booking experience.