Launched by The Ministry of Tourism and Creative Economy (Kemenparekraf) on July 10, 2020, InDOnesia CARE, or shortened as “I Do Care”, is the national level of safe travel campaign for health safety protocols in tourism related sector as response of COVID-19 pandemic.
The national campaign is aimed to implement health protocols in order to present Cleanliness, Health, Safety and Environmental Sustainability (CHSE) on every tourism destinations in Indonesia.
The campaign is also shows commitment of Indonesians, especially all stakeholders in the tourism sector and creative economy to the world community that Indonesia is very concerned for the common good to maintain cleanliness, hygiene, and service without direct contact for mutual security.
Simultaneously at the event, Kemenparekraf also launches Guidelines for the Implementation of Cleanliness, Health, Safety and Environmental Sustainability (CHSE) or also called the Implementation Guidelines for Health, Hygiene, and Safety for Hotel, Restaurant and Cinema sector.
Based on data from the Sprinkler Analytic social listening tools with Indonesia, Travel, and COVID-19 handling keywords, the perception of other countries towards Indonesia is still low. The launch of the Guidelines on the Implementation of Health, Cleanliness and Safety is expected to increasing public confidence level in the tourism sector and the creative economy in Indonesia. Therefore, health protocols must be a concern to be implemented strictly by industries.
updated : December 29, 2020
Kemenparekraf and regional government of Bali launched “We Love Bali” as health education campaign based on CHSE protocols.
As part of the communication strategy, national video campaign laso has been created as one of the marketing tools.
In domestic market, other regional or district level tourism agency also invites local content creator to their tourism based video competition with implementation of CHSE based health protocols as main theme.