Launched on October 14, 2020, “We Love Bali” is educational program and campaign that aimed to introduce the Clean, Health, Safety, Environment (CHSE) health protocols for local tourism industry stakeholders, as well as local residents and creative economy entrepreneurs in Bali.
The program is expected to boost the island’s travel and creative economy industries and, at the same time, giving Bali’s tourism industry a positive image. The campaign is also hoped to help safety awareness development in the minds of tourism stakeholders and travelers.
According to Minister of Tourism and Creative Economy, We Love Bali program would involve 409 participants from tourism and creative economy industries, 8,421 employees and 4,800 individuals. The program also included 12 familiarization trips (fam trips), featuring three-day and two-night trips to various destinations in Bali.
Cleanliness and safety are among the major concerns for travelers before deciding to go on a trip during a pandemic. Therefore, Minister of Tourism and Creative Economy also plans to set aside Rp 119 billion (US$8 million) to provide free CHSE certification for businesses across Indonesia. The certificate is intended to help regain tourists’ trust in travel.
Bali’s tourism industry is one of the sectors that effected by COVID-19 outbreak. Tourism is the beating heart of Bali’s economy as around 60 percent of the island’s gross regional product comes from this sector.