Campaign Destination

Winter is Around You, Travel Campaign by Saudi Tourism Authority

Seasonal break travel campaign that highlighting desert destinations in Saudi.

Launched by Saudi Tourism Authority on early December 2020, “Winter is Around You” campaign highlighting desert destinations as a perfect choice for a seasonal break.

One of the key tourist experiences highlighted by the “Winter is Around You” campaign is desert camps. Known also as known as Kashtas, desert camps are popular destinations that offering an escape from the hustle and bustle of urban life.

According to Saudi Tourism Authority, adventure seekers could have the chance to take part in activities such as sand skiing, motorbike riding and “dune bashing” in four-wheel-drive vehicles. Visitors who prefer a more relaxed vacation can explore the history and heritage of desert areas, and try relaxing activities such as camel and horse riding or camping.

Discover #ArabianWinter video advert

The Saudi desert has been a popular choice for generations, with families and friends traditionally spending wonderful times together in the dunes around bonfires, which are known in the local dialect as “shabbat al-daw.”

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