Launched on December 14, 2020, Restart Tourism is aimed to brings new hope and new opportunity for millions people around the world.
As part of the campaign, a #RestartTourism video has been created by UNWTO and the commercial arm of news giant CNN. The 45-seconf video ad would like to send such a positive and inspiring message of travelling again and restarting tourism into over 300 million households around the world.
Broadcasted exclusively on CNN International until January 2021, the 45-secon #RestartTourism video is claimed that it will reach “millions of households”. Previously, UNWTO also partnered CNN Worldwide Commercial on the “Travel Tomorro” campaign in May.
Due the COVID-19 pandemic, travel & tourism has suffered an enormous impact in 2020. Tourism has the power to bring people back together, give unforgettable experiences while also supporting jobs, helping businesses and protecting culture and natural heritage.