Launched by the Department of Tourism (DOT) Philippines on December 24, 2020, Balikan ang Pilipinas is travel campaign that custom designed for balikbayans and overseas Filipino workers (OFWs).
By etymology, balikbayan (plural balikbayans) is Tagalog language of a Filipino who returning to the Philippines after spending time in another country.
“Balikan Ang Pilipinas” campaign encourage Balikbayans and OFWs to travel to the Philippines this season and visit the country’s sites and destinations with their loved ones.
The simple act of returning home, traveling, even if it is just within one’s municipality, province, or region, will also mean the world to tourism workers as they recover from disruptions in their livelihood caused by the COVID-19 pandemic.
According to DOT Philippines, the Philippines government recently opened its borders to balikbayans and overseas Filipino workers (OFWs) and enabling them to return to the country. With the campaign, balikbayans is welcome to go back home, and have the opportunity to be together with their families and friends. It is the chance for them to create new memories while visiting destinations that are now open and safe for tourists.
The Balikan Ang Pilipinas campaign is also aimed to inform balikbayans on what to expect and prepare on their return home. Planned to run until the first quarter 2021, campaign’s programs will include a microsite, unique tour packages, and a special online-event for balikbayans and OFWs to enjoy.
The Balikan Ang Pilipinas campaign was launched with the online release of the music video on DOT social media channel. The video campaign features the now-classic Original Filipino Music (OPM) Mundo by IV of Spades, rendered by the international award-winning The Loboc Children’s Choir, and Mikey Amistoso, frontman of cult-favorite Ciudad.
‘Mundo’ itself in English means ‘world’. The video serenades both balikbayans and local travelers to return and travel around their ‘Mundo’ – the Philippines.