“Egypt, the land of beauty” is a song by Sherine Abdel Wahab. Aimed to help usher in hope and optimism for the new year 2021, the song has been released by the Ministry of Tourism and Antiquities on December 31, 2020.
Sherine is considered to be one of Egypt’s most distinctive modern singers. And according the Ministry of Tourism and Antiquities, the song sends a message of hope and love for life.
An official music video is also has been created to amplify the message. Highlighting charming turquoise beaches, unparalleled picturesque scenes of nature, warm sun and Egypt’s acclaimed archaeological sights, the video inviting everyone to come and visit Egypt, the land of beauty.
The song coincides with the launch of the “Spend winter in Egypt” initiative promoting tourism to Egypt with the start of the winter season. The ministry purchased advertising space on Egyptian social media platforms and in the main Arab and international markets exporting tourism to Egypt.
At the end of January 2021, the ministry will contract with one of the major specialized international offices to work out a media strategy to promote and revitalize Egyptian tourism in preparation to launching an international promotional campaign lasting for three years starting July.