Campaign Destination

#DiDeYeu, Domestic Tourism Promotion Campaign of Vietnam

Vietnamese culture, cuisine, people, and nature's experience based campaign to stimulate domestic travel demand.

Released on January 5, 2021, “Viet Nam : Di De Yeu!” is tourism promotion campaign that expected to help stimulate domestic travel demand and provide useful information for tourists.

As part of a programme held by the Ministry of Culture, Sports and Tourism promoting the country as a safe and attractive destination, the tourism promotion campaign is organised by the Vietnam National Administration of Tourism (VNAT) with support from Google and VinPearl.

The campaign is also aimed to make Vietnam more popular among travellers via the digital platform. It feature clips from famous Vietnam based YouTube creators such as Khoai Lang Thang, Chan La Ca, Fly Around Vietnam, and Miss Universe Vietnam 2017 H’Hen Nie, who have a great influence on the young and a large number of subscribers.

With nearly 60 percent of global travellers use YouTube as a reference source, each of them will serve as a virtual tour guide by sharing videos of their experience of Vietnamese culture, cuisine, people, and nature on their own YouTube channels and on VNAT’s channel.

DiDeYeu #DiscoverVietnam tourism video campaign
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