Campaign Events

Brave Women FLX Virtual 100K Challenge Event of Finger Lakes

Winter tourism campaign that promoting female leadership and awareness of women's history in the Finger Lakes region.

Announced on the end of December 2020, Brave Women FLX Winter Virtual 100K Challenge is a tourism campaign that aimed to promote female leadership and awareness of women’s history in the Finger Lakes region.

The Virtual 100K Challenge started on Jan 1, 2021, to encourage people of all ages to get active this winter, as well as honor female pioneers past and present. For the past year, Finger Lakes Tourism has been promoting the rich history of women leaders who’ve called the region home: from Harriet Tubman of the Underground Railroad to suffrage leaders like Elizabeth Cady Stanton to the first woman to earn a medical degree in the U.S., Elizabeth Blackwell.

The participants of Virtual 100K Challenge can get moving any way they choose, from walking, hiking and running to snowshoeing, snowboarding and skiing, with the goal of being active for 100 kilometers by mid-March, whether you’re on the street or the slopes or the skating rink.

To pay tribute to the women who forged a path for future generations, participants are invited to forge their own path, whether through the snow or just on the treadmill. With no tracking or check-ins, the challenge is designed for those who want to choose their own pace and track their own progress.

Those who want to stay accountable can submit their results virtually on their personal profile page. Participants are encouraged to share their journeys by tagging @bravewomenflx and #bravewomenflx when posting challenge photos.

To join the Virtual 100K Challenge, interested participants could make a registration. Registration costs $20 and is available until March 1. Once registered, participants have until March 15 to complete the challenge. Participants also can take credit for any kind of activity. All funds raised by the challenge will benefit marketing efforts for women-owned businesses and women-focused historic sites in the Finger Lakes region.

The Virtual 100K Challenge’s registration includes a Brave Women FLX neck gaiter, lip balm and 100K shield sticker.

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