Campaign Destination Hospitality

Do Something, Tourism Marketing Campaign of King County, WA

Domestic tourism promotions campaign to to help accelerate local spending as support to the local businesses in King County, Washington.

Announced by Visit Seattle and the Seattle Southside Regional Tourism Authority (RTA) on early October 2020, “Do Someting” marketing campaign is aimed to help accelerate local spending in the tourism industry, which was largely shuttered by COVID-19.

Do Someting campaign encourages people in King County to get outdoors, go shopping, order food, and basically be a tourist in their own community. Whether they’re bakeries in Renton, restaurants in Woodinville, retailers in Bellevue, or hotels in Seattle, the neighborhood spots need local support.

Therefore, Visit Seattle and Seattle Southside Regional Tourism Authority want locals to support businesses by spending money in King County before they go and travel somewhere else. By doing so, the campaign plans to serve historically disadvantaged neighborhoods and promote minority-owned businesses throughout King County.

The Seattle region itself lost billions of tourism dollars because cruises, conventions, and concerts were canceled this year due to the pandemic. The Do Someting campaign, however, focuses on the people of King County – its bakers, chefs, toy shop owners, winemakers, bookstore owners, barbers and local lodging establishments.

Do Something video marketing campaign
Do Something video campaign, Mr. Naturalz Salon
Do Something video campaign, Boon Boone Coffee
Do Something video campaign, Damsel Cellar
Do Something video campaign, KJ’s Cakery Bakery
Do Something video campaign, Musang
Do Something video campaign, Urban Sprouts
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