Campaign Destination

ABQ Home for Life, Brand Marketing Campaign of Albuquerque for Remote Workers

Albuquerque, an ideal location for people seeking a more healthful lifestyle with room to grow.

Announced on January 13, 2021, the Albuquerque Economic Development Department is working with local firm Esparza to launch a marketing campaign to brand Albuquerque as an ideal location for people seeking a more healthful lifestyle with room to grow.

The effort, called ABQ Home for Life, seeks to capitalize on migration trends associated with the pandemic, like moves away from large, densely populated cities and areas prone to natural disasters.

New Mexico’s largest city is launching a new marketing campaign to attract remote workers who can do their jobs from anywhere. Albuquerque’s effort also is aimed at getting former residents – also known as “boomerangers” – to move back as a way to boost the local economy.

According Mayor Tim Keller, Albuquerque, as a city, is less crowded, less stressful and more affordable. Newly remote workers are realizing they don’t have to be tied to big cities anymore.

The city contracted with Esparza Digital + Advertising to pull together the ABQ Home for Life campaign. It will include digital advertising and social media focused on a handful of key cities such as Houston, Portland and Los Angeles. More cities will be added.

ABQ Your Home for Life video advert
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