Launched on January 4, 2021, Get Carried Away is Kuoni’s new turn of year travel marketing campaign.
The Get Carried Away campaign is designed to build confidence and get people excited about planning a holiday and a bid to build sales for 2021.
Represented a change for Kuoni and offered an upbeat message after what had been a bad year for many, the Get Carried Away run across Sky, ITV, Channel 4 and Amazon Video. In addition Kuoni is also running adverts in The Times, Sunday Times, The Daily Telegraph, Sunday Telegraph and Mail on Sunday.
According to Kuoni, depending on the demand and the travel landscape, the whole campaign has a consistent message, look and feel with the Get Carried Away creative theme throughout. It’s new, fresh and reflective of the times.
In addition, with so many restrictions on travel, Kuoni know that flexibility and trust is going to be important to people.