Campaign Destination

#CantSkipTomorrow, Responsible and Sustainable Campaign by Tourism of Portugal

Promotion campaign that aimed to help the tourism sector recover responsibly after COVID-19 pandemic.

Launched on January 16, 2021, #CantSkipTomorrow is the hashtag that used by Tourism of Portugal to promote more responsible and sustaible tourism of Portugal.

The tourism campaign is aimed to help the tourism sector recover responsibly after the current pandemic. As support for the campaign, 3 (three) video campaign has been produced and released following the recommendations by World Tourism Organization (WTO).

Aimed at the UK, France, Spain, Germany and Brazil, the campaign also send the message that conveys Portugal’s responsibility, as a tourist destination, to the Portuguese, tourists, companies in the sector and, above all, towards a planet that needs to regenerate.

Each of the video campaign is added an exclusive arrangement, developed from the song “Verdes sao os Campos” (Green are the fields) by Zeca Afonso which was created from a poem by Luis Vaz de Camoes, and made by Red Mojo.

Each of the video also starts with different images of the country for which it is intended, while the voice of a child, which eventually becomes that of an adult, talks about the country’s natural wealth.

“Hello France. It’s me, Tomorrow.” video campaign
“Hello Britain. It’s me, Tomorrow.” video campaign
“Hello Spain. It’s me, Tomorrow.” video campaign

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