Campaign Destination Hospitality

#LoveYork, Shopping Local Campaign by Make It York, UK

Celebrating the city of York's best business and its unique stories during lockdown and beyond.

Launched on January 13, 2021, #LoveYork is all about celebrating the city and the innovative and creative businesses in York – from world class attractions and independent retailers, to music venues and an eclectic hospitality industry.

Aimed to champion the city and all it has to offer, the campaign focus on ‘shopping local’ and will put a spotlight on some of York’s best businesses and celebrate their unique stories. The #LoveYork campaign also includes several initiatives designed to engage residents, businesses and virtual ‘visitors’ to the city during lockdown and beyond.

As part of the campaign strategy, a #LoveYork hub also has been created to promote the virtual ‘York At Home’ experiences available in the city alongside the takeaway and online delivery options York businesses are promoting.

A new ‘LoveYork virtual market’ also went live – promoting the online products, gift vouchers and offers from a wide range of York businesses. With over 35 local traders, retailers, hotels and attractions currently on site, the platform offers a diverse selection of products from York’s array of independent businesses.

In addition, new online #KidsLoveYork hub for children has also been launched on visityork.org – filled with fun activities, crafts and recipes from organisations across the city. From learning how to craft a Viking helmet, to making prehistoric cheese and creating sock puppets, the hub contains a wide variety of interactive activities for kids of all ages to help keep them entertained during lockdown – and learn more about York.

The new online resource brings together content from some of the city’s best family-friendly attractions such as the National Railway Museum, JORVIK Group and York Museums Trust – alongside hands-on ‘Discovery Zone’ activities from the University of York’s Festival of Ideas. Children can discover the maths behind the railway revolution, design a museum window or learn how to braid with a Viking – all from the comfort of their own home.

The campaign also include a series of new social media competitions promoting prizes from local businesses with the first including a meal for two at Zaap Thai which is now running on the #LoveYork hub. A fun virtual #LoveYork awards initiative for businesses to take part in will also be launched in the coming weeks.

Alongside this there will also be a special celebration of York’s’ local music venues with activity in support of Independent Venues Week (25th -31st Jan 2021) – a 7-day celebration of music venues around the country. This year the focus will be on digital content both pre-recorded and live and streaming industry insider chats.

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