Launched by Association of Mediterranean Cruise Ports (MedCruise) on early December 2020, #CruiseTheMed is online marketing campaign to support its members as they work towards the resumption of cruise operations.
For the first time, MedCruise is targeting the campaign at the end consumer rather than those within the cruise industry itself, aiming to remind passengers of the attractions of the region and its ports.
CruiseTheMed campaign itself is divided into five experiences, presented in short video clips and will run throughout 2021. These five clips highlight the Mediterranean’s culture, history, active tourism activities, nature and gastronomy.
On mid December 2020, the second video is revealed. Shared alongside the hashtag #fullyastonishing, the video campaign captured the Roman Amphitheatre in Thessaloniki, Croatia, the City of Arts and Sciences in Valencia, Spain, the Efes in Kusadasi, Turkey and Greece’s ancient Aptera in Souda.
The third video of the campaign is released on January 18, 2021. Shared using #fullyinspiring, it demonstrates the importance of ports as a starting point: cruise passengers can access Belvedere from Dubrovnik, Croatia or travel from Trabzon, Turkey to Sumela Monastery. Egypt’s pyramids and Great Sphinx of Giza, the Colosseum in Rome and the Sagrada Familia in Barcelona are among the architectures shown, amid other UNESCO World Heritage sites.
MedCruise believes that now, more than ever, it is time to support the cruise industry, it is time to innovate, and it is time to think outside the box. In hard times, new and positive ideas are needed. This new online marketing strategy responds to this new era. MedCruise creates, adapts, and innovates to continue giving the best to its members and to the industry.