Announced on January 22, 2021, “Fortunes in Hong Kong” is a three-week campaign of by Hong Kong Tourism Board for Chinese New Year.
The “Fortune in Hong Kong” Chinese New Year (CNY) campaign will be held in an “online + offline” format from from February 8-26, 2021. The promotional campaign will feature an online store, CNY delicacies and offers by the catering and the retail sectors.
The Hong Kong Tourism Board (HKTB) also has announced that it will not hold “The International Chinese New Year Night Parade” on the first day of the upcoming Chinese New Year (CNY) as in previous years due to the COVID-19 pandemic.
Despite no physical event, the HKTB will continue to offer blessings to the public and provide businesses with an additional promotional platform during the CNY.
According HKTB, as far as this year’s CNY campaign is concerned, the promotional platform will take the traditions online and infuse them with innovative elements, sending the public its festive blessings in a whole new fashion. HKTB moved some mega events online and added offline elements for flexible promotions in response to development of the epidemic.
The “Fortunes in Hong Kong” campaign will continue over the CNY, Valentine’s Day and the Lantern Festival. A focus will be an online CNY Mart supported by the HKTB and launched in cooperation with FEED and the local catering industry. The online mart will offer a creative online market, which offers CNY delicacies and specialties, alongside plentiful contents, including games, lucky feng shui tips and festive e-cards to allow participants to feel the festive vibe across boundaries.
At the creative online market, a collection of delightful crossover products, jointly created by traditional local brands and trend-setting brands, are available for those who are hoping to enjoy the CNY celebrations in style. Not to be missed is a collaboration between the 73-year-old Kung Lee Sugar Cane Drink and chic candy brand Papabubble. Together they created handmade candies with different herbal tea flavours to bring these old-fashioned, sometimes bitter drinks to a new level. In another proud local collaboration, traditional snack store Yiu Fung has partnered with creative printing company Papery to pack its most popular classic snacks into a beautifully designed CNY candy box. The box features a pop-up tangerine plant, which is a symbol of good luck in Chinese tradition.
With all the festive activities in town, Hong Kong is ready to welcome the Year of the Ox with joy and blessings. “When there is difficulty, we do our best to overcome it. I am hoping that the coming year will be good,” says a local resident.
Starting on February 8, 2021 members of the public can visit the HKTB’s website (DiscoverHongKong.com/cny) or Holiday at Home website (holidayhk.com) for details about the events and offers under the Fortunes in Hong Kong campaign.