Campaign Destination

Nature Tourism Handbook for Eco-Conscious Travelers by ProColumbia

New illustrative nature guide that features easy-to-understand information of its responsible and sustainable practices.

Released on January 25th 2021, the Illustrated Handbook for Nature Tourism Guides in Columbia is aimed to encourage eco-conscious travelers to consider Colombia as their next international destination when planning 2021 vacation.

Luanched by ProColumbia, the government entity in charge of promoting international tourism, foreign direct investment, non-mining energy exports and the country brand, the new illustrative nature guide that features easy-to-understand information of its responsible and sustainable practices.

The illustrative nature guide of Coluombia is a project that supported by the U.S. Agency for International Development (USAID), “Riqueza Natural” Program, the Humboldt Institute, the Wildlife Conservation Society (WCS), and Punto Aparte Editors.

The project collects information on Colombia’s natural heritage and presents it in educational, aesthetic and accessible formats. To this end, it includes: A suggestive, memorable and easy to understand narrative style. An infographic interface that articulates blocks of text, data, and illustrations. Impressive and colorful, yet scientifically rigorous illustrations. A solid scientific basis, albeit free from technical excesses. Easily downloadable editorial content.

The guide includes information about the country’s rich biodiversity and nature offerings, as well as 50 podcasts and factsheets available in Spanish and English. It’s free of charge.

Every year, people leave unused time-off on the table, and with growing interest in sustainable travel, Colombia is poised to be a top destination this year, making top travel lists such as the New York Times’ “52 Places to Love in 2021.”

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