Launched on January 26th, 2021, Virtual Journeys is Enthuse’s new product that aimed at helping charities build fun virtual events and increase revenue.
The product is the first of its kind and provides charities with both ready-to-use and bespoke maps, powered by Google Maps, and combats virtual event fatigue by providing a fresh challenge for supporters.
Virtual Journeys launches with a range of ready-to-use maps, including courses for the London Marathon, the Inca Trail, the London to Brighton Cycle Ride, and Lands End to John O’Groats. Charities can define how participants take part in the challenges – whether it’s a run, walk or cycle – as well as how long the challenge lasts for and if it’s a team or individual-based activity.
According to Enthuse, virtual events have proved a crucial lifeline for charities throughout the pandemic to maintain their fundraising income. As supporters want more, with two thirds of Gen Z and half of millennials are interested in map and milestone based-challenges, Virtual Journeys could help charities deliver this.
When physical fundraising events start to come back, Virtual Journeys will also allow charities to broaden participation by opening up their events to supporters wherever they are based, as well as creating unique virtual events where supporters team up to try and run a distance together.
Charities will also be able to work with Enthuse to build their own bespoke maps for courses and fundraising events. The map will be displayed across the charity’s event page as well as all individual and team fundraising pages, enabling supporters to keep track of their progress visually. Event leaderboards will show who has finished the route, sorted by the fastest finisher, giving charities ways to incentivise and reward supporters. The team pages will also show how much distance has been covered by everyone, and how many members have completed the route.
Key route milestones will be displayed on the map, such as Big Ben or the Cutty Sark for the London Marathon, to help keep participants motivated, and custom start and finish pins can be set for the route. Progress along the route can be automatically tracked via a linked Strava account or participants can upload manual activities if they are using a different fitness app.