Campaign Destination

#Wait4IT – Wait for Italia, Tourism Campaign of Italy

Simple message form Italy, "Hold on, there's always time. Wait for Italia."

Italy is one of Europe’s most popular destinations for tourists from all over the globe, with an economy heavily reliant on income from the tourism sector.

And as the mission to attract tourists back begins, Italy has released “Wait for Italia” video campaign on its social platform. Under the #Wait4IT hastag, the campaign is aimed to send simple message “Hold on, there’s always time. Wait for Italia.”

Italy is slowly starting to recover after one of the worst COVID-19 outbreaks in the world. Italy became the epicenter of the coronavirus in Europe in late February 2020, enacting one of the world’s strictest coronavirus lockdowns.

At that time, the country also has the third-highest death toll in the world after the US and the UK, with over 31,600 fatalities due to the virus, although new COVID-19 cases have been steadily dropping.

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