Signed off by the Foreign, Commonwealth and Development Office on January 29, 2021, the social media campaign is aimed to remind people that travelling abroad is against the law.
The adverts itself, featuring flip-flop and others with a suitcase, send clear message by state that “Going on holiday is currently illegal. Stay at home. Save lives.”
Earlier, UK Home Secretary Priti Patel announced that the government plans to crack down on Brits travelling abroad for non-essential reasons, and the Prime Ministered echoed her sentiments, stating that police checks at airports will be ramped up and anyone intending to catch a flight to go on holiday will be promptly sent home.
Transport Secretary Grant Shapps also announced that the UAE had been added to the UK’s ‘red list’ of countries subject to a travel ban. As effect, British travellers raced home to avoid being stranded in Dubai when UAE travel ban begins. Dubai, which is home to some 240,000 British expats and is a major tourist destination for UK travellers, is likely to face a major economic hit from the travel ban.
The UK’s ‘red list’ itself was introduced in an attempt to prevent the spread of new Covid-19 variants from Brazil and South Africa, the latter of which is believed to have been detected in the UAE. The ban also includes all of South America, Panama, swathes of Southern Africa as well as Portugal.