Campaign Destination

See You in East Kalimantan, Tourism Marketing Campaign by Paradise of The East

Escape to East Kalimantan, get lost in the tropical paradise of Borneo.

Released for the first time on January 18, 2021, ‘See You in East Kalimantan’ is tourism marketing campaign that aimed to inform the (local) travellers about the implementation of Cleanliness, Health, Safety, and Environment Sustainability protocols (CHSEE) in East Kalimantan (Borneo).

As part of the campaign, television commercial (TVC) has been created and shared on social media channel of East Kalimantan Tourism Department – as well as local influencers. It hoped that the campaign can attract domestic travellers to visit the Paradise of The East, as well as international tourists when the time is ready.

Available in Bahasa Indonesia and English, the TVC tells us the story about how the recent conditions that made us return to reflect on many things in life, to be better. Due to the COVID-19 pandemic, many things have changed, including how to explore East Kalimantan.

According East Kalimantan Tourism Department, the exotic of East Borneo has a lot of diversity of extraordinary natural and cultural tourism heritage. To enjoy the charm of East Borneo is not an obstacle in today’s era, because the tourism sector has implemented the CHSE protocol (Cleanliness, Health, Safety, and Environmental sustainability).

Get a memorable experience by exploring the earth east of Borneo. Escape to East Borneo, get lost in the tropical paradise.

CHSE Paradise of The East, East Kalimantan Tourism with Health Protocols video campaign – English version
CHSE Paradise of The East, East Kalimantan Tourism with Health Protocols video campaign – Bahasa Indonesia version
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